Brazil: The New Hotbed of Online Advertising

Market crashThe rise of social networks has been rise on Brazil. Online sales and marketing growth via social networking sites has seen a rapid growth in the recent past. And now, Facebook has started an ad sales office in Sao Paulo, Brazil that most likely will serve as the social site’s headquarters for Latin America.

According to Facebook head of marketing, Carolyn Everson the Brazilian market is attractive because “There is an astonishing creative community happening in Brazil”. That’s why the social networking giant thinks that it was important to open an office in Sao Paulo.,” she believes that Brazil is a growing market for the Facebook.

Currently, The Palo Alto, CA-based company’s job board shows six sales and marketing positions based in Sao Paulo that appear to tell more of the story. For example, it is employing a sales associate to “sell, evangelize and successfully display Facebook’s advertising solutions to mid-market advertising agencies and companies.” On top, under the title of director, online sales and operations, South and Latin America, Facebook is in search of someone to develop  the business; “someone who could develop market plan and building teams of great people to support Facebook’s advertisers.”

Who besides would Facebook find waiting for it in South America other than Google? For Brazil in general, the search giant owns the country’s nearly all popular social networking site in Orkut, where marketers obtain ads via the Google Display Network.

According to the Facebook stats site SocialBakers, Facebook currently has 20 million users in Brazil. It’s been calculated that Orkut has 100 million users globally, with more than half of them in Brazil and India. Facebook last year went beyond Orkut to be the No. 1 social site in India, and it looks probable now to be bearing down on the Google property in Brazil.

Brazil has emerged as a breeding ground for digital advertising, mainly fueled by the country’s sports events hosting — the 2014 Soccer World Cup and 2016 Summer Olympics.

Besides, last week, online video creator network Poptent opened its first office in Sao Paulo. Poptent CEO Andy Jedynak told that he selected Brazil in part because it is “a tremendously vibrant and innovative marketplace,” and the company wants to make use of some of that energy.

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